Supercoat Dry Dog Food Adult Chicken – 20Kg


SKU: 448516260 Categories: , , , Tags: ,


Supercoat Dry Dog Food Adult Chicken


  • Active Energy – Goodness of real Australian Beef to deliver to your dog’s lifestyle needs
  • Natural Defence – Essential vitamins, minerals and antioxidants to help support natural defences
  • Healthy Digestion – Natural fibre from wholegrain cereal for a healthy digestive system
  • Shiny Coat – Omega 6 for healthy skin and shiny coat
  • No added artificial colours or flavours
  • Proudly made in Australia


Meat and meat by-products (chicken, beef) and poultry by-products; wholegrain wheat; wholegrain barley and sorghum and corn; cereal by-products and vegetable proteins; minerals, vitamins and amino acids (including calcium, phosphorus, sodium, chloride, potassium, manganese, zinc, iron, copper, iodine, vitamin A, vitamin E, vitamin B1, vitamin B2, vitamin B3, vitamin B5, vitamin B6, vitamin B12, vitamin D, choline & folic acid).

Feeding Guide

Recommended daily feeding amounts (grams)

Recommended – Ideal Body Condition

Weight of dog Up to 5kg 5 – 10kg 10 – 25kg 25 – 50kg 50kg+
30 – 95g 95 – 145g 145 – 275g 275 – 435g 435g+


Standard Feeding Guide

Weight of dog Up to 5kg 5 – 10kg 10 – 25kg 25 – 50kg 50kg+
40 – 125g 125 – 195g 195 – 365g 365 – 580g 580g+


Daily Feeding Guide

The table above should be taken as a guide only. Food intake will vary depending on breed, sex, weight, age, activity level, and environmental conditions.
To maintain or promote an Ideal Body Condition, we recommend reducing the amount you feed your dog from the Standard amount to the recommended Ideal Body Condition amount. It may be necessary to adjust the level within this range to meet your dogs Ideal Body Condition**
**Visible ribs with minimal fat. From above, the waist is clearly seen. From the side, the abdomen is diminished.

Note: 1 cup = 110g

IMPORTANT: Always have fresh, clean water available.


Nourish Their Best Life

We believe a SUPERCOAT dog lives their best life and enjoys every day to the fullest! It’s all about them having a great doggy time, whether that’s chasing a ball, playing fetch, going for walks or simply relaxing and receiving cuddles and pats. A dog’s best life starts with the right nutrition. That’s why we developed SMARTBLEND. SMARTBLEND aims to make the complicated simple to understand by leaving the nutrition up to the expert’s at SUPERCOAT, you can be confident you are giving your dog everything they need to be at their healthy best.

3 SC Generic Brand Lifespan Study Banner

Purina Lifespan Study

SUPERCOAT believes every dog deserves to live their ‘best life’. Purina has been one of the leaders in the advancement of pet care and pet nutrition for over 85 years and it took our experts 14 years of research to develop the Purina Lifespan Study.

The study was a world first in providing clear evidence that food restriction, aimed at maintaining an ideal physical state throughout their life, can lead to ‘up to 1.8 years more of healthier life.

It all started with 48 Labrador Retriever puppies who were paired within their litters according to their body weight and gender. In their pairs they were randomly assigned to a control group or a restricted feeding group. Both diets were nutritionally balanced and complete, the only difference being the amount fed. Each dog was weighed weekly whilst being monitored, and physically observed throughout their life. Every dog lived their healthy best and the control group had an average lifespan of 11.2 years whilst the restricted diet group averaged 13 years. The Life Span study also unveiled additional benefits of the restricted feeding diet including delayed muscle loss, less body fat and reduced signs of ageing.


To learn more about Purina or to view all products available in their range click here.

Additional information

Weight 22 kg


There are no reviews yet.

Be the first to review “Supercoat Dry Dog Food Adult Chicken – 20Kg”