We are an internationally renowned team of research vets (Moredun Research Institute & CSIRO) who have combined forces with award-winning product development consultancy 4c Design.

The multi-disciplinary team are all passionate about farming. Our goal is to ensure food and wool security by improving farm animal welfare. As consumers and retailers become more interested in the husbandry of the animals, we recognised the need for an improved marking tool – one that administers pain relief and is easy for the farmer to use.

Our approach was to create a practical on-farm solution, developed and tested by farmers for farmers.