By 1990, through study in Human Nutrition, Horse Nutrition, Herbal Medicine incorporating the use of Herbs in Horses, research, assistance from colleagues and horse owners, Antoinette had developed a range of products and formed Hi Form Australia PL. At first, business was mainly from friends of friends, people willing to give these new products a go, and the word spread quickly that these Hi Form products really did offer to the consumer what they promised.

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