Multicrop (Aust.) Pty. Ltd. began as a small enterprise over 50 years ago. Initially the company sold a single product – Maxicrop seaweed plant food – and operated out of a small garage in Heathmont, Victoria. The founders of the business, Ron and Lorna Pearce, have built Multicrop into a prosperous company which produces, markets and distributes a range of eco-friendly products throughout Australia. The Multicrop brand is now one of the most widely recognised and trusted in the country.