In the mid 1980s, horse owner, racing enthusiast and businessman Bob Lapointe saw an opportunity to improve the racehorse performance by improving the nutritional value and palatability of the horses’ diet. Already heavily involved within the food industry, Lapointe put together a plan to produce specialist equine feeds, building the first Mitavite® feed-mill on his own property, Muskoka Farms at Gunderman, close to Wiseman’s Ferry in NSW.

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